Yahoo! announced today that it will acquire the 5th largest ad firm BlueLithium.  The deal is worth an estimated $300 million.  This comes with the recent wave of tech companies trying to scoop up online ad companies to gain better targeted advertising.  BlueLithium deals with the technology that tracks consumer behavior as users move from site to site in order to deliver more relevant ads - something that should help Yahoo! in the long run.

Socialize